Presented by sales proposal expert and authorRobyn Haydon
A sales proposal is the most important business document a soloist will write. In the sales process, your written proposal is where the rubber hits the road.
It confirms where you’ve come from with a prospect and directs where you’re about to go. It’s the final step before a prospect becomes a customer. And it’s a roadmap that you will refer back to time and time again once you start work.
Good proposals make prospective customers want to sign on the dotted line with you straight away. But a good proposal is difficult to write. For the most part, we aren’t taught how to write proposals: we learn by trial and error, which is often the hard way.
This practical, interactive session will show you professional tips and tricks that will dramatically increase your chances of winning business through writing successful proposals. It is ideal for soloists in consulting and service-based businesses and anyone who regularly needs to write proposals to close new business deals.
In this session, you will learn:
Where proposals fit into the sales cycle, and other ways to satisfy the prospect’s need for information.
Top tips for getting prospects to brief you.
What to include in a proposal.
How to write proposal content that appeals to buyers.
Why a proposal is essential to protect your business interests.
For those attending in person, Robyn will share an example that shows how she has integrated these techniques into her own proposals.
You will gain simple but powerful ideas and techniques that really work and that you can implement in your business tomorrow.
