When it comes to marketing and growing a business, there can be few initiatives that work as well as word-of-mouth. This presentation explores the triggers that really get people talking.
Using anecdotes and storytelling to illustrate the benefits of standing out from the crowd, Robert cites both famous and obscure case histories to get his points across.
Whether it’s sharing his observations of the boys behind Google, or the delightful simplicity of the behaviours of a middle aged shop assistant (and how her actions help her business), this presentation reveals the essential components of a remark-able business.
Robert’s premise is that too many small businesses feel compelled to spend huge amounts on marketing and advertising, while practically ignoring their greatest strengths and strongest relationships – the very things that can be used to support word-of-mouth.
Be remark-able! is practical, straightforward and upbeat and looks closely at precisely what steps are necessary to stand out in an increasingly crowded marketplace.
From the meaning, importance and application of opinions, to the surprising relevance of the Hills Hoist in today’s business, Be remark-able! will leave delegates with a good understanding of how to create a business that gets talked about.
In this session, you will learn:
How to use ‘opinions’ to attract attention.
The role and importance of language and engagement.
The 5 Pillars of a remark-able business.
You will gain a deep understanding of what a business needs to do to get noticed.
