Attract customers using low cost online marketing

Presented by online marketing expert and writer: Valerie Khoo

Valerie Khoo has built a very successful business with the help of low-cost and no-cost marketing strategies such as email and online marketing.

In this dynamic presentation, Valerie reveals how online marketing helped her turn the Sydney Writers' Centre from a one-person operation to a thriving training centre and ultimately, Australia's leading centre for writing training.

Valerie shows you how to enhance your business by:

  • Harnessing the power of words and how they make all the difference.
  • Creating and nurturing a responsive database of customers who keep coming back for more products and services.
  • Embracing the most powerful online marketing strategy of all: one which can transform your business.
  • Understanding the essential elements of an email newsletter that gets results.
  • Capturing and utilising valuable information about your customers.
  • Developing the "know, like and trust" factors with prospects and customers.
  • Making use of Facebook and Twitter to generate leads and direct sales.
  • Incorporating easy to produce podcasts and videos.

Using these strategies over the past three years, Valerie has taken her business from local, solo operation to one that attracts online students from all over the world.

BONUS: Register today and get two of Robert Gerrish’s popular CDs
worth $29.95 – How to Start a Referral Virus and Work less. Achieve more.

If you want to harness the power of the Internet, build your customer base and leverage technology don't miss this presentation!

Back to sessions overview.