• Presented by small business market research expert Kate Tribe

It's only when you really understand your customers that you can implement truly effective business development and marketing strategies.

What stops most micro businesses from doing market research is the perception that it is something that only big business can afford. Research need not be expensive or difficult, but done incorrectly it can send your business down the wrong path.

This presentation covers six key tips where you will discover how you can get to know your tribe.

In this session, you will learn how to:

• Use existing data. How much data do you already collect in your business? You may be surprised how much you have and how it can be used.
• Ask questions and record the information.
• Research publically available information. Uncover the wealth of information publically available about your customers and how you can use it to grow your business.
• Do simple surveys. We’ll demonstrate how a simple one-page survey can give you loads of information to keep you very busy implementing new products and services.
• Identify emotional taps. How many business Christmas cards did you get last year? Can you remember them individually? We’ll show you how timing can be everything and how to know when your customers want to hear from you.
• Develop a business calendar. This will help you get to know your tribe naturally over the year to come.

You will gain practical tips which will give you an unparalleled understanding of your tribe!