Jennifer Bishop: Attracting business with LinkedIn
As an 'inbound marketing' specialist, few people understand the power of LinkedIn like Jen Bishop.
In this pacy, hands-on session, Jennifer will unravel the mysteries of LinkedIn and show you how to go from zero to 1000 connections in just one day!
Broken into three clear stages, Learn, Leverage and Link, her presentation will cover:
LEARN
- How to connect with likeminded partners, prospects and customers
- The do's and don'ts of LinkedIn netiquette
- How to UNSELL and Unadvertise and drive leads inbound
- How to create 1500 second level connections in one step
- How to protect yourself from LinkedIn Spam and LinkedIn "sellers"
- Proven and quantifiable Inbound Marketing methods
LEVERAGE
- LinkedIn as your online branding tool
- A network growing at 1 million annually in Australia
- LinkedIn's massive SEO capability (findability online)
- An outstanding profile with a 100% complete score
- Local groups, target prospects in groups and use groups to find and contribute expertise
- The thousands of free invitations you have available to you
LINK
- With 2 million Australians and potentially 100 million globally
- With Australia's most professional and high profile business people
- And grow your business exponentially
- With business and industry leaders
Jennifer Bishop is a LinkedIn specialist and director of Content and Copy, a digital content and inbound marketing company. Recognised as a leading internet marketing strategist, she has worked alongside such ASX companies as Telstra, AGL, Assa Abloy, Fairfax, PMP and AXA. She’s lectured at Deakin & Monash Universities and RMIT and was recently guest presenter at the SMC in Melbourne along with Cliff Rosenberg, GM of LinkedIn Australia. In her spare time Jennifer also writes for Flying Solo!
Find out more at www.contentandcopy.com.au or http://au.linkedin.com/in/jenniferleebishop
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