Lara Solomon: Succeeding with Facebook
While the stampede to social networking is undeniable, for many small businesses, there’s a massive gap where a strategy needs to be.
This session run by Social Rabbit’s, Lara Solomon will see her sharing the secrets that doubled her online sales in just three months while expanding her Facebook fanbase by over 12,000 in the same period.
Lara’s hands-on session will cover:
- How to make first impressions count – the essential ingredients of a winning Welcome Page
- Posting on your page – what content to add, where to find it and how often to update
- Growing your presence – how and where to promote your Facebook page to maximum effect
Lara Solomon was winner of the NSW Telstra Micro Business Awards in 2008 and joined the BRW Top 100 Fast Start-up list the same year. Best known for bringing the world the mobile phone sock or “Mock”, Lara’s company has sold over 1.6 million Mocks worldwide.
Alongside this work, Lara is Chief Rabbit of social media consulting firm, Social Rabbit - an education and consulting provider to businesses large and small – and has recently launched Steps, a joint venture between Social Rabbit and Blue Chilli Technology. Steps is an interactive online training program that steps you through everything you need to know to start, grow, manageand promote your social networking profile.
Find out more at www.SocialRabbit.net and www.StepsLearning.com
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